Minimice Group was named Winner in the Standout B2C PPC Campaign of the Year category at the Global Digital Excellence Awards 2026, held in association with OmniAI. The campaign, delivered by our team in Thailand, also took home two Silver awards when results were announced in October 2026. For our clients in the Philippines, it is recognition for the same group and the same approach that supports their campaigns.
What We Were Recognized For
The awarded campaign was delivered for IKEA Thailand by the Minimice Group team. Here is the full list of awards it received:
- Winner – Standout B2C PPC Campaign of the Year
- Silver – Standout Integrated B2C Campaign of the Year
- Silver – Standout ROI Campaign of the Year
The PPC award is the headline for us. Pay-per-click work is where much of our day-to-day effort goes, from search campaigns to bidding and reporting. The two Silver awards, in the integrated B2C and ROI categories, are a welcome addition.
You can view every category and winner on the official Global Digital Excellence Awards 2026 winners page.
Why This Matters for Our Clients in the Philippines
Minimice Group serves clients in both Thailand and the Philippines, and businesses in the Philippines work with the same group and the same approach behind this campaign. When a campaign is recognized internationally, it gives us a useful checkpoint. It tells us the habits we bring to every account, like careful planning, regular testing and clear reporting, are worth keeping.
For brands in the Philippines, paid media rarely lives on a single platform. Many brands run Google Ads alongside Meta ads on Facebook and Instagram, and it helps to plan those channels together so each one has a clear role. Still, this award is about PPC, and that is where we will keep building.
About the Awards Program
The Global Digital Excellence Awards honor digital work from around the world, covering websites, campaigns, tools, technologies and teams. More details about the program are on the official awards website. The awards are organized by Don’t Panic Events.
Our Thanks
We are grateful to IKEA Thailand for trusting us with their campaign and for the open, collaborative way they worked with us. We also thank everyone at Minimice Group whose care and effort went into this work. This recognition belongs to the whole team.
Planning a PPC Campaign?
Minimice Group is a Top 3% Google Premier Partner, and we would be glad to talk through your goals. Learn more about our Google Ads services in the Philippines, or see how we run Facebook ads for PH businesses.
FAQ
What award did Minimice Group win at the Global Digital Excellence Awards 2026?
Minimice Group was named Winner in the Standout B2C PPC Campaign of the Year category. The campaign also received Silver in the Standout Integrated B2C Campaign of the Year and Standout ROI Campaign of the Year categories.
When were the 2026 results announced?
The winners of the Global Digital Excellence Awards 2026 were announced in October 2026.
